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U.S. Asian Wire Launches Monthly Newsletter

Arrives at Start of Asian Pacific American Heritage Month

May 1, 2007

SOUTH PLAINFIELD, N.J.—(U.S. ASIAN WIRE)-- U.S. Asian Wire announces the launch of PR CommunicAsian, the first and only monthly newsletter specifically intended to serve the PR industry. Marketing insights, tips, and strategies that characterize the continuous evolution of Asian media, communities, and markets in America will be available in a series of educational articles. The inaugural issue salutes Asian Pacific American Heritage Month with a brief history, upcoming holidays celebrated by Asian-Americans plus news about U.S. Asian Wire and much more.

About U.S. Asian Wire
U.S. Asian Wire, Inc., founded in 2006, is America’s most comprehensive, targeted newswire specializing in delivering news releases and multimedia content reaching Asian-American and Pacific Islander print, broadcast, and online media in the U.S. The company’s comprehensive media reach encompasses newsrooms of major news agencies and broadcast networks as well as niche outlets reaching specific Asian communities. Full-text news releases, multimedia distribution, geographic and Asian community defined circuits are some of the comprehensive services provided. Partnerships with Hispanic PR Wire, Black PR Wire and the Asian American Journalists Association amplify news delivery breadth. Please visit our website for further information at www.usasianwire.com

Contact:
Sue Himmelstein
Senior Editor
sue@usasianwire.com
888-261-0800 x10


U.S. Asian Wire Announces New Hire to Accelerate Growth and Advance Multicultural Outreach

Dan Reynaud Named Vice President, Sales and Business Development

March 15, 2007

SOUTH PLAINFIELD, N.J.-(U.S. ASIAN WIRE)- U.S. Asian Wire, Inc., leading targeted newswire specializing in news release distribution reaching Asian-American and Pacific Islander media outlets and organizations, has recently hired Dan Reynaud as vice president of sales and business development. Reynaud brings with him 15 years of expertise and proven success in sales, client relations and strategic business development in both the public and private sectors. In his role, Reynaud will be responsible for driving business, establishing and implementing sales strategies and business development initiatives.

"I am very pleased to welcome Dan as part of U.S. Asian Wire's team. His contributions and experience will greatly benefit our growth as well as our clients'," stated Leslie Yngojo-Bowes, U.S. Asian Wire's president and founder. ”Reynaud will prove to be a tremendous asset in accelerating business as multicultural communications and diversity outreach continue to play a significant part in PR and marketing strategies.”

Most recently Mr. Reynaud served as national business manager for WebEx, Inc., leader in web conferencing solutions. Prior to that, Reynaud served as the director of sales and label relations for Digital Rights Agency, now a wholly-owned subsidiary of the Digital Music Group (DMGI), currently one of the largest digital music distributors in the U.S. From its inception, Reynaud was instrumental in developing and overseeing its strategic sales initiatives. Before his tenure at DRA, Mr. Reynaud worked as director of sales for Barnes and Noble.com, handling high-tech clients such as Microsoft, Hewlett Packard, NASA and Sun Microsystems.

"Asian-Americans are major players in consumer electronics, real estate, automotive, education, politics and healthcare. Until now this market has been largely ignored. The numbers are impressive and compelling: consumer spending power is expected to exceed $400 billion this year. Over the coming years reaching this rapidly growing and powerful demographic will not only be a wise business decision but a priority for corporate America,” said Mr. Reynaud.

About U.S. Asian Wire
U.S. Asian Wire, Inc., founded in 2006, is America's most comprehensive, targeted newswire specializing in delivering news releases and multimedia content reaching Asian-American and Pacific Islander print, broadcast, and online media in the U.S. The company's comprehensive media reach encompasses newsrooms of major news agencies and broadcast networks as well as niche outlets reaching specific Asian communities. Full-text news releases, multimedia distribution, geographic and Asian community defined circuits are some of the comprehensive services provided. Partnerships with Hispanic PR Wire, Black PR Wire and the Asian American Journalists Association amplify news delivery breadth. Please visit our website for further information at www.usasianwire.com

Contact:
Sue Himmelstein
Senior Editorial/Media Specialist
888-281-0800 x10
sue@usasianwire.com


U.S. Asian Wire, Black PR Wire, And Hispanic PR Wire Announce Strategic Newswire Alliance in Efforts to Enhance Multicultural Outreach Programs

Leading Minority Newswire Services Launch Top 100, Top 300 and Top 500 Multicultural Media Circuits

March 13, 2007

SOUTH PLAINFIELD, N.J.—(U.S. ASIAN WIRE)—U.S. Asian Wire (USAW), Black PR Wire (BPRW) and Hispanic PR Wire (HPRW) have formed a strategic marketing and multicultural news distribution alliance that will help marketers improve their reach to multicultural media audiences.

"U.S. Asian Wire is extremely delighted and very proud to partner with Black PR Wire and Hispanic PR Wire,” affirmed Leslie Yngojo-Bowes, President, U.S. Asian Wire, Inc. “Our alliance, forged at a time when communication expansion efforts are crucial, combines our strengths in news distribution. We now offer three all-inclusive multicultural packages well-suited for our clients’ needs and budgets.”

The move facilitates multicultural outreach efforts for clients seeking to augment their penetration of mainstream media as the scope and coverage of ethnic media expands. The alliance ensures that news will reach the specialized targeted media reached by USAW, BPRW, and HPRW effortlessly through the new Top 100, Top 300 and Top 500 Multicultural Circuits.

"This joint initiative will merge these leading minority markets with an unprecedented service at a reasonable and attainable price," states Bernadette Morris, President/CEO of Black PR Wire. "Our combined forces will continue to brand our positioning power as leading distributors in the business."

The importance of diversity and multicultural outreach efforts is underscored by explosive population growth, as nearly one-third of America's population is of either Asian, Black or Hispanic origin. From 2000 to 2007, more than 17 million (over 84%) of the growth came from these 3 segments, and by 2012 their combined population will be more than 107 million.

"Together, our wire services represent the growing reality of a new America that is diverse and fast changing," said Manny Ruiz, CEO of Hispanic PR Wire. "These multicultural circuits give marketers affordable, high impact options that reach the nation's three leading ethnic community media outlets."

The new service combines the top 100, 300 and 500 media outlets serviced by each newswire and forms 3 all-inclusive distribution circuits enabling users to reach an unprecedented number of Asian-American, Black and Hispanic print, broadcast, and online media.

  1. Multicultural Media Top 100 – Ideal for companies just on the verge of exploring multicultural efforts. USAW, BPRW and HPRW each define their top 100 media, combining targeted distributions in this one multicultural circuit.
  2. Multicultural Media Top 300 – For companies that are ready to expand and broaden their community outreach further. USAW, BPRW and HPRW each contribute their top 300 to this circuit delivering news to 900 Asian, Black, and Hispanic media outlets nationwide.
  3. Multicultural Media Top 500 – The most comprehensive distribution, reaching 1500 media outlets and organizations as USAW, BPRW and HPRW define their top 500 media, serving Asian, Black, and Hispanic communities across the country.

Photo and company logo distribution services are available with all three circuits.

About U.S. Asian Wire

U.S. Asian Wire, Inc., founded in 2006, is America’s most comprehensive, targeted newswire specializing in delivering news releases and multimedia content reaching Asian-American and Pacific Islander print, broadcast, and online media in the U.S. The company’s comprehensive media reach encompasses newsrooms of major news agencies and broadcast networks as well as niche outlets reaching specific Asian communities. Full-text news releases, multimedia distribution, geographic and Asian community defined circuits are some of the comprehensive services provided. Partnerships with Hispanic PR Wire, Black PR Wire and the Asian American Journalists Association amplify news delivery breadth. Please visit our website for further information at www.usasianwire.com.

About Black PR Wire

Black PR Wire (BPRW) is the first and largest black news distribution wire service in the nation. BPRW has a comprehensive listing of over 1,700 Black-owned media and publications and distributes to social service groups, community organizations and HBCUs nationwide. BPRW develops and distributes press releases, video or audio releases, electronic video messages, and electronic newsletters. And, BPRW offers a fast and efficient clipping service to clip the news that the media have used. To learn more, log on to our website at www.blackprwire.com or call us toll free at 1-877-BLACKPR. We distribute the news our media can use.

About Hispanic PR Wire

Miami-based and Latino-owned Hispanic PR Wire (HPRW) is the nation’s leading and most comprehensive Hispanic press release wire service reaching U.S. Hispanic media and opinion leaders and includes news partnerships with many of the nation’s leading Hispanic newspapers, magazines and Internet portals. Hispanic PR Wire distributes corporate, government and non-profit press releases and media advisories daily to thousands of journalists subscribed to receive its free newsfeed. Hispanic PR Wire is a sister company of editorial features service ConTexto Latino, Hispanic monitoring service LatinClips, Web design and marketing firm/online advertising network Hispanic Digital Network, Hispanic professional development service Hispanic Market Pro, and African American wire service Black PR Wire. HPRW is also the exclusive Hispanic wire partner of leading corporate wire, Business Wire, and Asian American news distribution leader, U.S. Asian Wire.

Contacts:

U.S. Asian Wire
Sue Himmelstein
888-261-0800 x10
sue@usasianwire.com

Black PR Wire
Cynthia Stafford
305-948-9575
cstafford@sonshine.com

Hispanic PR Wire
Natalia Flores
305-804-6941
natalia@hispanicprwire.com


U.S. ASIAN WIRE, Inc. Announces Launch Date
Domestic Wire Service Dedicated To Diversifying Public Relations Efforts While Providing Asian Media in the U.S. with Source Material

Salt Lake City, UT – November 13, 2006 -- (U.S. Asian Wire) – U.S. Asian Wire, Inc., a newswire dedicated to disseminating news to Asian media outlets and organizations, announces launch at the annual Public Relations Society of America (PRSA) International conference in Salt Lake City, UT. The official launch is slated for November 30th, 2006.

U.S. Asian Wire is the brainchild of Leslie Yngojo-Bowes, founder and president of the enterprise. Formerly media relations manager at Business Wire, Ms. Yngojo-Bowes recognized the need for a national wire service dedicated to Asian media outlets, a previously unserved segment of the market, and one of the fastest growing in the U.S.

“This is a win-win for Asian media outlets and the public relations/marketing community,” explained Ms. Yngojo-Bowes. “U.S. Asian Wire is bridging the gap between these two by providing Asian media with content – news releases/photos-- as source material for their publications, and through our targeted distribution service, enabling more companies to diversify their outreach and expand their overall marketing efforts. Moving forward, we see Asian media continually evolving in both growth and scope.

"With the growing number of Asian-American and Pacific Islander communities in the U.S., people nationwide are looking for vehicles that can provide access to issues important to these ethnic groups. AAJA welcomes U.S. Asian Wire as a new resource," said Janice Lee, Deputy Executive Director of Asian-American Journalists Association.

“The launch of this wire service symbolizes the growing reach and influence of all ethnic media, the only true growth demographic in terms of U.S. media,” said Manny Ruiz, Hispanic PR Wire president. “We’re proud to welcome U.S. Asian Wire to the family of news distribution services and to partner with them, offering our clients packages that together with Black PR Wire feature comprehensive reach to African-American, Asian-American and Hispanic media.”

“Black PR Wire is delighted to work with Leslie and U.S. Asian Wire. Our partnership will not only contribute greatly to the branding of our diverse communities, but will set the stage and strengthen our unified partnerships of multicultural media markets to the next level”, said Bernadette A. Morris, President/CEO of Black PR Wire, Inc.

At present, there are more than 1,000 domestic Asian-American and Pacific Islander media outlets representing print, broadcast and online. The U.S. Asian population of over 14 million is the fastest growing ethnic group in the country, with 60% of the population concentrated in just 10 states: California, Hawaii, Illinois, Maryland, Massachusetts, New Jersey, New York, Texas, Virginia, and Washington. Asian-Americans have a median household income of $55,026, which is nearly 30% higher than U.S. average. Asian-American communities grew by 48% during 1990-2000, more than four times the growth rate of the general U.S. population. Asian-American consumer spending is projected to reach $528 billion by 2009.

U.S. Asian Wire, Inc. a targeted newswire founded in 2006 by Leslie Yngojo-Bowes, specializes in delivering news releases and multimedia elements reaching Asian, South Asian and Pacific Islander print, broadcast, and online media outlets in the U.S. Our extensive media reach encompasses news agencies, newspapers, TV and radio broadcast networks, as well as niche publications targeting specific Asian communities. Distribution and content solutions have been developed for communication specialists in the public relations, marketing, and journalism professions.

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