Media Advisory: Internet Strategies Workshop Maximizing Internet Use to Build Ad Sales and Circulation

February 16, 2007

NEW YORK—(U.S. ASIAN WIRE)—A workshop on Internet strategies for those in the newspaper industry will be held February 22, 8:30-12:30 p.m., at the North Star Fund, 520 Eighth Avenue, 22nd floor. The event is sponsored by the Independent Press Association and will include Roger Gonzalez, president of Alliance Media, on a panel of experts.

Topics to be discussed include:

• Internet trends that will impact your newspapers’ future.
• Proven online strategies that build new and loyal readership.
• Online techniques to help generate ad revenues.
• Building online partnerships that grow circulation and ad revenues.
• Maximizing your brand through Search Engine Marketing.
• The art of the email blasts (HTML and Text).
• Q & A with experts.

About the IPA-New York
IPA-New York is the only association of ethnic and community publications in the city. Since April of 2000, we have been providing technical assistance, training, networking opportunities, and advocacy for our members. We're building a network of freestanding community and ethnic papers to strengthen each other through cooperative action.

Our ethnic and community press membership in New York City reflects the vast range of cultures and of languages spoken here. KIP Business Report, Nowy Dziennik, Daily Challenge, Arab Voice, News India-Times, Russian Forward, and Haiti Progres are among our members. We also work with national IPA members located in the city, like African Link, City Limits, Harper's, and Lilith.

To better serve our members, we have been building alliances with community, labor, and industry groups. With the Audit Bureau of Circulation, we've been working on a step-by-step plan to make an audit - the key for newspapers to get advertising - more affordable for our members. Our work with labor groups and nonprofits has generated a number of campaigns that have channeled vital advertising dollars to New York papers. Communication with government offices has helped us help editors get important information about civic participation to their readers. Because our focus is on New York City and the surrounding area, we can provide technical assistance face-to-face and create opportunities for our members to meet and learn from each other.

Contact:
Juana Ponce de Leon
Director, IPA-NY
Nydirector@indypress.org
212-279-1442