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PRSA and HMP Teleseminar on Executing Effective Multicultural Marketing Campaigns to Feature U.S. Asian Wire FounderMarch 29, 2007 
SOUTH PLAINFIELD, N.J.—(U.S. ASIAN WIRE)—U.S. Asian Wire president and founder Leslie Yngojo-Bowes will be a featured panelist in a national teleseminar titled “Executing Effective Multicultural Marketing Campaigns That Reach Hispanics, African-Americans and U.S. Asians”, scheduled for Wednesday, April 11, from 3-4 p.m. EDT. Hosted by the Public Relations Society of America (PRSA) and Hispanic Market Pro (HMP), the teleseminar will be anchored by a stellar group of the country’s leading multicultural public relations firms and corporate marketers as they discuss in-depth what works — and what doesn’t — when planning and executing multi-ethnic outreach programs targeting the Hispanic, African-American and Asian communities in the U.S. Savvy brand leaders know that multicultural marketing makes good business sense, especially as America gradually transforms into a nation where minorities comprise the majority. Join PRSA and HMP for an unflinching look at best practices in multicultural marketing. Some of the topics that will be covered include:
In addition to Ms. Yngojo-Bowes, the teleseminar panel will feature the insights of Bernadette A. Morris, president/CEO, Sonshine Communications and Black PR Wire; Audrey Ponzio, vice president, Edelman Multicultural; Silvia Alvarez, director of multicultural and charitable communications, Major League Baseball; and Edna Ruano, public relations specialist, Southwest Airlines. The event will be moderated by Jim Estrada, chairman and CEO, Estrada Communications Group. Access rates per teleconference call-in site are:
To register for the teleseminar, click here: https://www.prsa.org/PDseminars/DisplayEvent.cfm?semID=175 HOW YOU CAN JOIN THE CALL: Only one registration per site is required. Registration deadline is 24 hours prior to the call. Your registration entitles you to one telephone connection. Invite as many people as you wish to listen to the teleseminar on your speakerphone. You must register and receive a confirmation in order to join the call. Please note: Only the registrant will receive an e-mail confirmation that gives instructions for joining the call. If you do not receive your confirmation within five days, please call 800-350-0111. Register online or fax your completed form to 212-460-5460, or mail to PRSA Registration, 411 Lafayette Street, Suite 201, New York, NY 10003. Cancellations must be in writing and sent by mail or fax, postmarked/fax-dated no later than seven days prior to the teleseminar. Cancellations are subject to a $10 cancellation fee; there are no refunds or credits for cancellations received less than 24 hours before the teleseminar date. Participants can earn 0.5 APR Accreditation Maintenance Credits for this teleseminar. For more information on APR Accreditation Maintenance Credits, visit http://www.praccreditation.org/currentAPRs/index.html. About U.S. Asian Wire U.S. Asian Wire, Inc., founded in 2006, is America’s most comprehensive, targeted newswire specializing in delivering news releases and multimedia content reaching Asian-American and Pacific Islander print, broadcast, and online media in the U.S. The company’s comprehensive media reach encompasses newsrooms of major news agencies and broadcast networks as well as niche outlets reaching specific Asian communities. Full-text news releases, multimedia distribution, geographic and Asian community defined circuits are some of the comprehensive services provided. Partnerships with Hispanic PR Wire, Black PR Wire and the Asian American Journalists Association amplify news delivery breadth. Please visit our website for further information at www.usasianwire.com. About Hispanic Market Pro Headquartered in Miami and owned by Hispanic PR Wire, Hispanic Market Pro (HMP) (http://www.hispanicmarketpro.com) provides Hispanic marketing executives with first-rate professional development teleseminars that are insightful, practical and economical. HMP presents monthly marketing-related training sessions on a wide variety of career-building topics that appeal to executives across every advertising and PR discipline ranging from media buying to media relations. Hispanic Market Pro is a sister company of Hispanic Digital Network, LatinClips and ConTexto Latino. About the Public Relations Society of America (PRSA) The Public Relations Society of America (http://www.prsa.org), headquartered in New York City, is the world's largest organization for public relations professionals. The Society has more than 31,000 professional and student members. PRSA is organized into 109 Chapters nationwide, 19 Professional Interest Sections, along with Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 285 Chapters at colleges and universities throughout the United States.
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