Marketing to Asian Americans With Over $400 Billion in Buying Power
AsianWeek participates as research partner for comprehensive Asian American Market Report 2009
November 14, 2008
SAN FRANCISCO—(U.S. ASIAN WIRE)— With the Asian American population currently estimated at over 13.3 million and their buying power estimated at over $450 billion, AsianWeek has contributed as a research partner for the publication of a new comprehensive study looking at this affluent market and how to tap in to it.
Released this fall, the second edition of “Asian American Market Report” by Phoenix Multicultural and Interviewing Service of America (ISA) showcases research by AsianWeek contributor Chong-Suk Han.
The report is a comprehensive resource for marketing to Asian Americans and features a detailed look at the demographics of Asian Americans and highlights their age, education, household size, income, buying power, business ownership, and product usage. There is also a section on key strategies for targeting the Asian American market.
Asian American buying power reached $459 billion in 2007 and is expected to reach $670 billion by 2012. Asian buying power is growing three times faster than the Asian population according to a study conducted by the University of Georgia.
“AsianWeek is committed to conducting and gathering research on the Asian American market. This research underlines the $459 billion economic buying power of the Asian American market,” said AsianWeek President James Fang.
As the most widely read and comprehensive news outlet reaching the vibrant and successful Asian Pacific American market, AsianWeek is the leading newspaper company to provide up-to-date research on the current state of Asian America. Research reveals the bilingual characteristics of Asian America with 86% as English literate according to the Department of Education. Although it is commonly understood that Asians in America are immigrants, deeper analysis shows the bicultural nature of Asian Americans as nearly two-thirds having been born or raised in America.
To order copies of the report, call Phoenix Multicultural at (213) 228-0300.
About AsianWeek and AsianWeek.com
AsianWeek and AsianWeek.com are based in San Francisco, CA. AsianWeek is the largest and most established English language news outlet serving the Asian/Pacific Islander American community. It is the only print media using audited circulation and U.S. Census tract demographics to target this affluent multicultural market.
AsianWeek.com is the number one Asian American website with the most viewership and content. AsianWeek.com includes daily news updates, daily blogs and the most interactive technical capabilities of any APA news site. http://www.asianweek.com
Contact:
Angela Pang
AsianWeek
Community Editor
apang@asianweek.com
415-321-5894
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