AsianWeek and AsiansOnWheels.com to Produce Automotive Supplement for Asians, by Asians
Discover the most popular cars with Asians today and learn buying tips
November 19, 2008
SAN FRANCISCO AND DETROIT—(U.S. ASIAN WIRE)— AsianWeek and AsiansOnWheels.com have partnered to bring readers a special automotive supplement for Asians, by Asians that will be presented on Friday, Nov. 21, 2008, at a special VIP reception during the San Francisco International Auto Show. The special supplement and reception are presented by Albany Subaru and will be out in newsstands that same day.
AsianWeek, the largest and longest established news outlet covering Asian Pacific America, has come together with OnWheels Media, the nation’s first consumer automotive online media to target minorities, to create a special supplement recognizing the contributions of Asian Americans in the automotive world both as primary consumers and industry newsmakers.
The special supplement is the first to cover the auto show from the Asian perspective. In the supplement, Asians on Wheels Editor Jeff Yip will highlight many of the new autos for 2009, look at the most popular cars with Asians today, offer buying tips and profile the work of a leading Asian automotive designer. Stories can be found online at www.asianweek.com/category/feature/special-section/year-of-the-car/.
“Asian Americans are the most affluent group in America,” said AsianWeek President James Fang. “The buying power of these well-educated, brand conscious consumers is forecast to hit $670 billion by 2012. AsianWeek readers are early adopters of new car technologies and models. We’re proud to be the first in presenting this exciting information.”
Presenting Sponsor: Albany Subaru, where customers bring their family and friends. 718 San Pablo Avenue, Albany, CA 94706; (510) 528-1244. Service department open 6:30 a.m. to midnight, M-F. www.albanysubaru.com
About AsianWeek and AsianWeek.com
Based in San Francisco, Calif., AsianWeek is the largest and most established English language news outlet serving the Asian/Pacific Islander American community. It is the only print media using audited circulation and U.S. Census tract demographics to target this affluent multicultural market.
AsianWeek.com is the number one Asian American website with the most viewership and content. AsianWeek.com includes daily news updates, daily blogs and the most interactive technical capabilities of any APA news site. www.asianweek.com
About On Wheels Media
On Wheels Media is a multicultural multimedia company that publishes African-Americans On Wheels, Latinos On Wheels, and Asians On Wheels magazines, which are distributed in more than 100 newspapers throughout the United States and have a combined readership of 8 million. Since 1996, On Wheels has hosted the annual Urban Wheel Awards, the automotive industry's premier diversity awards ceremony, in conjunction with the North American International Auto Show. On Wheels Media also founded the Edward Davis Education Foundation, a non-profit arm which provides scholarships, internships and mentoring to students pursuing careers in the automotive industry and communications. Visit www.onwheelsinc.com for more information and to sign up for your complimentary digital subscriptions to our publications.
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru makes the best-selling All-Wheel Drive car sold in America based on R.L. Polk & Co. new vehicle retail registration statistics calendar year-end 2007. In addition, Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife Habitat by the National Wildlife Federation. For additional information visit www.subaru.com.
Contacts:
AsianWeek: Angela Pang (415) 321-5894; apang@asianweek.com
On Wheels Media: Shandrial Hudson, (301) 390-1823; shudson@onwheelsinc.com
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