AsianWeek Launches Newly Designed AsianWeek.com Beta Website

New Website Format Improves Readers' Ability to Read and Interact With the Latest News Concerning Asian Pacific Americans

August 20, 2007

SAN FRANCISCO—(U.S. ASIAN WIRE)— AsianWeek, the longest established and most popular source of news and information for the Asian Pacific American Community, today launched a completely redesigned version of AsianWeek.com that adopts new web technologies and formats based on the latest open source and blog software.

The new AsianWeek.com has an interactive layout designed to improve readability, and provides readers with an opportunity to comment on articles. Now, AsianWeek readers can view their favorite columns on mobile phones, PDAs, or on news readers such as Google Reader, My Yahoo!, or Bloglines. This new, interactive experience provides readers with an opportunity to discuss the day's news in real-time dialogue and gives anywhere access to the information.

"The articles on the new AsianWeek.com are now much easier to read," said James Fang, President of AsianWeek. "Our readers should enjoy this new layout, and we also want them to participate with our new tools and services. We are excited to bring these new features to our online audience. As we add more features throughout the year, we encourage feedback. "

The website relaunch responds to demands from AsianWeek.com readers, as well as advertisers using AsianWeek.com to reach this highly active and affluent market.

According to a study by Multimedia Mentor, Asian Americans in the age group of 25-54 spend 50% more time on the Internet then all other men in the same age group. Overall, 72% of Asian-American adults have gone online. Asian Americans lead all categories in household income, disposable income, internet usage, business ownership, management positions and education.
Features of the AsianWeek.com Beta Website:

• New design and layout with brighter and larger fonts to improve overall readability


• New commenting system to let readers interact with the news


• New search function lets readers find archived content faster


• Increased content from US Asian Wire


• The latest content and comments are now accessible as RSS feeds