ASIAN MARKET

The contributions and importance of Asian-Americans can not be ignored as their impact on national demographics, economics, and culture becomes more tangible. Here are some fast facts about the Asian-American market:

• Asian-American population is now 14.4 million (U.S. Census Bureau, 2006)
• Their numbers will reach 34 million in 50 years (U.S. Census Bureau, 2006)
• 60% are concentrated in 10 states (Selig Center for Economic Research)
• 1 of 8 Californians is Asian-American
• The median household income of Asian-Americans is $56,200, $8,000 higher than that for non-Hispanic whites.
• Their $254 billion in spending power will top $528 billion in 2009
• Investment holdings will increase 77% to $1 trillion by 2007 (Admerasia)
• Asian-Americans spend 14% more than the average U.S. consumer
• Over 84% of Asian-Americans accessing the Internet are 18-39 years old
• 60% of Asian-Americans turn to community newspapers for news and information
• Broadcast stations, networks and programs reach Asian-American audiences in the millions
• About 63% of Asian-Americans aged 5 years and older speak only English at home.
• 48% have a Bachelors degree or higher; two-thirds of Asian Indians have a Bachelors degree or higher.