ASIA Launches Weekly Podcast/Radio Program
Focus on Southern California’s Asian-American Community
December 11, 2006
SAN DIEGO –(U.S. ASIAN WIRE)-- Asia Media Inc., publishers of ASIA, The Journal of Culture & Commerce, Southern California’s only newspaper serving the entire Asian Pacific Islander community, is launching a weekly podcast/radio program, “Asia Talk Radio,” Jan. 20.
The hourly program will be Internet-based and uploaded to the newspaper’s website, www.asiamediainc.com, where it can be downloaded to any computer or portable downloadable device. Access to the program will also be provided via links from a variety of media and community outlets.
“The time is ripe for a venture like this,” said Leonard Novarro, vice president of Asia Media Inc. and editor and publisher of the newspaper ASIA, a 20,000, twice-monthly publication that circulates throughout San Diego County and parts of Los Angeles and Orange County.
“These days, you can’t sit still. You have to be all things. Incorporating print, radio, website, and even TV is just the beginning,” said Rosalynn Carmen, Asia Media Inc.’s president, who explained that the interviews for the show will be videotaped and webcast, as well.
Each hour show will cover topics of interest to Southern California’s Asian-American community. Like the newspaper, the show is in English and designed to reach the most dynamic and fastest growing segment of this market – the one-and-a-half-generation-plus Asian-Americans who share the common bond of English. In a little more than four years, ASIA, The Journal of Culture & Commerce, has become the connecting point to bring individuals and groups in this vastly diverse ethnic community together, by covering their events and endeavors and sharing them with readers so they may know each other better, draw closer together and do things together.
It is this “Asia State of Mind” that forms the genesis for “Asia Talk Radio.”
The first few shows will cover health topics of interest to Asian women, Asian-themed books for children, opportunities in business here and in China, as well as interviews with members of the arts and stories of Vietnamese Americans with distinctly different experiences coming to America.
Future programs will include a roundup of issues and stories affecting other Asian Pacific Islander communities throughout the U.S. In addition, Asia Media has discussed sharing content with New America Media’s “Up Front,” award-winning radio program.
Novarro and Carmen will initially co-host “Asia Talk Radio,” which is being produced by John Volk, who has extensive experience in the field of entertainment and radio, as a musician, musical producer, engineer and past host of several radio programs.
About ASIA, The Journal of Culture & Commerce
ASIA, The Journal of Culture & Commerce, debuted in June 2002. Published the first and third Friday of each month, it now serves 90,000 readers.
ASIA also produces San Diego’s annual Asian Heritage Awards honoring the achievements of Asian Americans in 12 different categories, including, health, technology and the performing arts. The awards have become San Diego’s signature event for Asian Heritage Month in May.
Headquarters for the parent company, Asia Media Inc., is 5857B Mission Gorge Rd., San Diego, Ca. 92120. The company can be reached at 619-521-8008 or at www.asiamediainc.com through its website.
Contact:
Leonard Novarro
editorial@asiamediainc.com
619-521-8008
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